Ice Cube’s BIG3 May Offer Path to Peace Between NFL and Its Players

FILE - In this Jan. 11, 2017, file photo, entertainment executive Jeff Kwatinetz, far left, and Ice Cube, second from right, pose with former NBA players Kenyon Martin, second from left, Allen Iverson, third from left, Rashard Lewis, third from right, and Roger Mason, far right, after a press conference announcing the launch of BIG3, a new 3-on-3 professional basketball league, in New York. For his league of former NBA players that debuts Sunday, actor-entertainer Ice Cube insisted the competition be serious, a proper representation of a form of basketball that's so popular that it's ticketed for the next Olympics. (AP Photo/Bebeto Matthews, File)

By Mike Freeman | Bleacher Report

When Ice Cube speaks, it’s wise to listen, and in a recent phone interview with B/R, one of the great hip-hop artists of all time, and now a member of Hollywood royalty, said something every sports league—especially the NFL—should hear.

When Cube and entertainment executive Jeff Kwatinetz started the BIG3 basketball league, one of the primary commandments was simple: Players will be treated with respect.

The BIG3 would work with players, not see them as drones or opponents.

“You have to come in with respect for the players,” Ice Cube said. “Without the players, there is no league.”

Cube isn’t wagging his finger at the NFL or the NBA or Major League Baseball. After all, those leagues have pretty successful track records built up over decades and are worth billions.

More at Bleacher Report

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