When Ice Cube speaks, it’s wise to listen, and in a recent phone interview with B/R, one of the great hip-hop artists of all time, and now a member of Hollywood royalty, said something every sports league—especially the NFL—should hear.
When Cube and entertainment executive Jeff Kwatinetz started the BIG3 basketball league, one of the primary commandments was simple: Players will be treated with respect.
The BIG3 would work with players, not see them as drones or opponents.
“You have to come in with respect for the players,” Ice Cube said. “Without the players, there is no league.”
Cube isn’t wagging his finger at the NFL or the NBA or Major League Baseball. After all, those leagues have pretty successful track records built up over decades and are worth billions.