Yee-Haw Redemption: How Black Cowboy Culture Rode Its Way Back to Relevance


Last year, we published a piece about how cowboys are becoming the ultimate style gods. At the time, we touched on how the uniform of the Wild Wild West theme reflects an “American style of masculinity” with the signature wardrobe of denim and chambray shirts, wide-legged denim jeans, colorful bandanas, big and bedazzled belt buckles, cowhide fabrics, and a collection of cowboy hats, boots, and chaps. Raf Simons latched on to the classic Americana theme through the lens of youth culture for his FW17 Calvin Klein collection, but Kerby Jean-Raymond went the extra mile by casting the Cowgirls of Color and Compton Cowboys in the FW18 campaign for Pyer Moss. His mission with the “American, Also” series was to undo the erasure of the contributions that African-Americans and other minorities have made in American culture.

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