The Woodson launches ‘Invest in Black History’ campaign

Terri Lipsey Scott and The Woodson Campaign Leadership launch the Invest in Black History Month Campaign on Tuesday. Photo courtesy of Brittany Baldwin

ST. PETERSBURG ─ The Woodson, alongside significant donors, including corporations, held a press conference on Tuesday to launch the “Invest in Black History” campaign and challenge the community to join their commitment. The event was followed by the raising of The Woodson Flag at St. Petersburg City Hall to celebrate the start of Black History Month.

The Woodson also proudly announced the largest private investment in the capital campaign to expand the museum – a $1 million gift by the Milkey Family Foundation. Kevin and Jeanne Milkey started the Milkey Family Foundation to further their charitable giving to the community.

Kevin and Jeanne Milkey of the Milkey Family Foundation talk about investing in Black history. Photo courtesy of Brittany Baldwin

The donation by Milkey Family Foundation is the most significant private gift received to date. This comes in addition to $1.2 million given by the City of St. Petersburg, which has also pledged to provide land for the new museum, with the land deal still working toward finalization. In addition to these significant gifts, many other donors and corporations have stepped forward to support the expansion of The Woodson.

While museums are often viewed as a place to store history and artifacts, The Woodson brings alive African-American history for the community. Recently, the museum hosted a special virtual swearing-in ceremony, celebrating the first Black mayor elected to lead the City of St. Petersburg, Florida. The Woodson demonstrates how this community can learn from history, experience history, and make history.

The presentation, celebration, and experience of African-American history is a year-round commitment for The Woodson and its supporters. The community is stepping forward to help with the expansion to the new museum, but it will take a complete community effort to invest in this effort. Individuals, sororities, fraternities, companies, and governments are invited to celebrate Black History Month, committing to the importance of Black History by investing in The Woodson. To provide support, visit

Due to The Woodson’s growth in importance and popularity, its mission has outgrown its current single-story 4,000 square foot facility. Plans and fundraising for a new museum building slated for 30,000 square feet are underway. The museum expansion is the result of many focus groups, community discussions, and one-on-one engagements with stakeholders held by the museum’s leadership.

The community’s involvement helped guide the project plans, ensuring it is rooted in history and culture while preparing to meet the needs of future generations. The new museum will be the first newly constructed landmark museum in the State of Florida dedicated to celebrating African-American history, art, and culture.

The Woodson’s mission to preserve, present, and interpret African-American history and culture has garnered a broad audience, including community partners, members, volunteers, and friends. The Woodson brings individuals together from all walks of life, serving as a bridge and gateway for safe, constructive, and meaningful discussions regarding history, culture, race, equity, and empowerment. The museum inspires and enlightens people who seek to learn more about the rich untold or rarely celebrated stories and contributions of African Americans.

In addition to the annual flag-raising ceremony and the Invest in Black History Campaign kick-off, The Woodson will later celebrate Black History Month with the unveiling of a newly commissioned portrait of Dr. Carter G. Woodson, the museum’s namesake, and the father of African-American history. A donor with a matching gift from her company made this special commission possible.

The Woodson’s acclaimed “REVERBERATIONS:  Black Artists on Racism and Resilience continues its tour this month at the Hillsborough Community College Gallery 221, hosted by The James Museum of Western & Wildlife Art the Scarfone/Hartley Gallery at the University of Tampa.

The community is invited to invest in Black history through visiting The Woodson’s exhibitions and programming like “REVERBERATIONS” and the upcoming “Hero of a Thousand Faces:  Showcasing the Stories and Contributions of Black Men.” Investment in the significant expansion of the museum will soon allow the museum the opportunity to host such world-class exhibits in its own space.

The Woodson

Since its opening in 2006, The Woodson has maximized its modest 4,000 square foot space, providing some of the most robust African-American history programming in the Southeast United States. Before the Smithsonian National Museum of African American History & Culture, The Woodson was named one of the 17 “must-see” museums in the nation.

Today, the museum serves as a bridge and gateway for safe, constructive, and meaningful discussions regarding history, culture, race, equity, and empowerment, bringing individuals together from all walks of life. The new and expanded location for The Woodson will serve as an anchor for the revitalization of 22nd Street, the heart of a vibrant and prosperous African-American community during the time of segregation, a hub of Black businesses, homes, and entertainment on St. Pete’s south side.

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